Back in the late 1980s and early 1990s, a spate of books and articles extolling the word “soul” became the rage in the United States. Soul became the chic word. It popped up everywhere. Everything seemed to acquire soul – cars, toasters, underwear, cats’ pajamas, assorted crap, kitsch, etc. Soul sold styles from boots to bras to bibelots from The New York Times to O Magazine.
